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Blue Lagoon Real Estate Development

When a Miami-based developer needed to pump-up their marketing efforts for their new real estate development, they called on PRESWERX to bring its multidisciplinary resources to bear. The engagement began with a one-on-one brainstorming session at the developer’s office, where PRESWERX Account Executives could sit with, listen to, and flesh out the goals and objectives of the development-specific marketing effort.

Project Highlights

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The developer had already engaged the services of another marketing firm, who although quite capable in their own right, didn’t possess the internal resources necessary to “bring the project to life.” Because of the financing structure of the project, it was hugely critical that the luxury, market-rate rental development achieve near-full occupancy upon completion and turnover. To that end, the pre-leasing effort, and marketing to achieve said goal, became hugely important.

PRESWERX collaborated with the developer, and with the developer’s usual “go-to” marketing firm to ramp-up the overall marketing strategy. Because the development would be required to achieve near 100% occupancy during pre-leasing, attracting tenants would require a complete “project-specific branding effort” – creating an identity for the project that would drive excitement, and cause prospective tenants to sign a lease weeks, and even months in advance of project’s completion.

Building a project specific brand, and building anticipation, wasn’t simply accomplished through the creation of logos, websites, print collateral, and other conventional strategies – additionally, PRESWERX developed a full complement of architectural renderings of the interior and exterior of the project, capturing the excitement and uniqueness of this new development, located in the heart of Miami. Still-renderings, videos, and other similar media were used in concert with other conventional marketing strategies to deliver a successful project.

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