The Hines Office Building was a straightforward, not overly complex structure – but for a key, strategic client. So, the importance of delivering a unique value proposition, to a sophisticated value-driven client, was of paramount importance. This tilt-wall and structural steel spec-built office building was in the middle of a commercial district undergoing significant redevelopment and new construction.
The message was simple: this contractor had the attention of the local subcontractor market – both because of their long-term, multi-generational relationships, but also, because of the volume of the work they were undertaking in the market. This “best value” message was woven throughout the presentation.